Mercedes-Benz vs. Audi Comparison
When it comes to luxury automotive brands, two of the most recognizable marques in the industry are certainly Mercedes-Benz and Audi. Although each offers a complete lineup of premium sedans, SUVs, performance models, and hybrid variants — it’s common for buyers to struggle when deciding which one is the best fit for their needs and lifestyle. To help simplify your decision, Mercedes-Benz of Akron has assembled this in-depth comparison which compares these two German luxury brands side-by-side. Read on to discover all the advantages of driving a Mercedes-Benz instead of an Audi.
Safety
Whether you typically drive across town or across the country on a regular basis, safety and driver assistance technology can make a tremendous difference in your driving experience. When it comes to transporting your friends and family, choosing a vehicle equipped with state-of-the-art safety technologies and the highest build quality standards can provide you with a comforting sense of peace of mind behind the wheel.
Highlighting the brand’s tireless pursuit of safety, it comes as no surprise that Mercedes-Benz earned more 2020 Top Safety Pick+ awards from the Insurance Institute for Highway Safety (IIHS) than Audi. Receiving top honors in the most rigorous test for vehicle safety in the United States are the Mercedes-Benz C-Class and GLE.
Safety Features
Since the very beginning, the Mercedes-Benz brand has remained a leader in the development of safety features which have become standards across the automotive industry. Listed below are only a small selection of milestones in safety which have debuted on Mercedes-Benz vehicle.
- The crumple zone – 1951
- Patent for the air bag – 1971
- Antilock Braking System (ABS) – 1978
- Electronic traction control – 1985
- Automatic child-seat recognition – 1997
- Side curtain air bags – 1998
- Night view assist – 2005
- Surround view system – 2012
Brand Image
Many discerning buyers spend some time considering the overall brand image of a luxury brand, making it a significant factor in their purchasing decision. Sophisticated styling, luxurious refinement, and proven long-term dependability are several aspects which buyers tend to prefer when shopping for a luxury vehicle. The engineering and design teams at Mercedes-Benz work tirelessly to assemble vehicles to precise standards in order to produce some of the highest quality models offered in the market.
Annually, the team at Kelley Blue Book announces the results of their Brand Image Awards. Representing the cutting-edge technology, elegance, and sophistication found on every Mercedes-Benz vehicle — Kelley Blue Book has named Mercedes-Benz as the Most Refined Luxury Brand for 2019. Outperforming all other luxury brands including Audi — Mercedes-Benz proves to be the superior choice for drivers who demand excellence from their luxury vehicle.
What Car? Convertible Car of the Year Award – 2020 Mercedes-Benz S-Class Cabriolet
Unparalleled luxury has remained synonymous with the Mercedes-Benz brand for decades. As one of the most recognizable flagship vehicles of any brand, the Mercedes-Benz S-Class has earned an iconic reputation. Striking attributes of every S-Class Cabriolet include exacting engineering, powerful performance, unrivaled interior refinement, and now the latest in semi-autonomous driver-assist systems. As a result, it’s no surprise that the Mercedes-Benz S-Class Cabriolet has been named 2020 Convertible Car of the Year in the What Car? Awards.
Steve Huntingford, What Car? editor, said: “As you would expect, Mercedes-Benz’s flagship convertible is simply exceptional.”
1. To qualify for a 2020 TOP SAFETY PICK+ award, a vehicle must earn good ratings in the driver-side small overlap front, passenger-side small overlap front, moderate overlap front, side, roof strength and head restraint tests. It also needs an advanced or superior rating for front crash prevention and a good headlight rating.
2. Source: 2019 Brand Image Awards: Best Brands – Kelley Blue Book
3. Source: 2020 What Car? Car of the Year Awards
To qualify for 2018 TOP SAFETY PICK+, a vehicle must earn good ratings in the driver-side small overlap front, moderate overlap front, side, roof strength and head restraint tests, as well as an acceptable or good rating in the passenger-side small overlap front test. It also must earn an advanced or superior rating for front crash prevention and a good headlight rating.
